In the wake of the Ray Rice incident, there has been increased dialogue about domestic violence, which is a great thing. Domestic violence survivors have been using the hashtag #whyIstayed to share stories of their abuse and to help others understand the thought processes of abuse victims. Enter DiGiorno, who saw a hashtag and an opportunity to use a trending topic to promote frozen pizzas. Twitter exploded with outrage, and DiGiorno apologized profusely, insisting that they misunderstood the context of the hashtag. Ironically, the pizza may actually be the only reason that consumers stay with DiGiorno, because those stupid f*cks sure do make a good pie.

Source: http://www.adweek.com/adfreak/digiorno-really-really-sorry-about-its-tweet-accidentally-making-light-domestic-violence-159998